Read | Learn | Implement
Is Your Website Doing Its Job?
If you had to write a job description for your site design & development, what would you include? Thinking about your site as an employee
Liar, liar, pants on fire!
If only those were magic words that could make an entirely fake negative review disappear. But, they are not, and will not. Although feel free
Life is a Breach
Get your calendar. Find a half-day in the next two weeks and block it off for “Password Security.” Do it now, then you can read
7 Marketing Tips for Service Providers
I realized the other day that many of our articles seem to relate more to product sellers than to service providers. While marketing strategies can
It’s Time to Plan your Fall and Winter Promotions
It’s time to plan your fall and winter promotions While there’s no rush to pack up your flip-flops, as long as the warm weather holds,
A Simple Way to Test your Web Content
A simple way to test your web content Quality content is one of the most important aspects of your web design. Your potential customers rely
Understanding Website Analytics
Analyzing how users interact with your website provides valuable information about how to improve the site’s performance. Google Analytics, the one we use most often,
Influence vs Manipulation in Web Design
Industrial psychology has long been the foundation of advertising. The use of different colours, for example, to elicit feelings of excitement, trust, or luxury. That
Add Some Digital Time-Off to your Vacation
Now that our cell phones are actually multi-function devices, setting them aside completely while on vacation may not be feasible. Not only do they serve
Dealing with Customer Complaints
In our last article we talked about the power of positive customer reviews. But what do you do when a customer isn’t happy? Unfortunately, now
More Reviews = More Business
In days of old, nothing was more coveted than the word-of-mouth referral. People trusted their families, friends, and colleagues to point them to the best
What the F…Fake
I’ve just been reading about the technology behind what has been termed “deep fake videos.” I have to say, it’s scary. Our job is to
Three Great Ways to use Social Media Marketing
Most marketers will tell you that social media marketing is a “must have” in today’s world. While we don’t disagree, we also know that a
5 Signs that you Need a New Website
Websites are kind of like eye glasses – you can get away with holding on to what you’ve got for a few years, but after
What’s the Difference Between Internet Advertising & Marketing?
It does get a little murky sometimes, but generally speaking, an advertisement is something you pay for to be placed on someone else’s property. Off-line
It’s Time for your Online Spring Clean-Up!
It’s officially spring and thank goodness. We can finally put away the heavy coats and fuzzy blankets and enjoy the outdoors. But before you pull