Basically, with the proliferation of digital communications, advertising, public relations, customer relationship management, reputation management, brand management and any form of promotion, have now all been smooshed together into one big heap we call Marketing.
That said, you still want to have policies and plans covering each of these aspects of Marketing, so we’ll be discussing each of these different but equally important perspectives as we work through the planning process. Here’s the lineup:
November: Brand Management – what branding really means and how to manage your brand through all aspects of your business operations.
December: Reputation Management – establishing policies and procedures to protect your brand and your company.
January: Customer Relations – living up to your brand character, keeping customers engaged, and creating advocates for your company.
March: Marketing Strategy – setting objectives, parameters, and a feasible budget.
April: Advertising – finding the best mix of ad types and venues to promote your products and services.
May: Your Marketing Plan – putting all the pieces together to create your own Marketing Plan.
Don’t tell your kids, but if you’d rather pay then do the work yourself, we’re here to help. Just give us a call: 604-556-0211.
FYI: We are launching a new coupon page on Abbotsford.net. Only one company per industry, so if you are looking for new customers in Abbotsford, give us a call now.
Continued:
Marketing Series Part 1 – What “Marketing” Means
Marketing Series Part 2 – Your Products, Services & Target Markets
Marketing Series Part 3 – Brand Management
Marketing Series Part 4 – Reputation Management
Marketing Series Part 5 – Customer Relations
Marketing Series Part 6 – Public Relations
Marketing Series Part 7 – Marketing Strategy
Marketing Series Part 8 – Advertising
Marketing Series Part 9 – The Components of Your Marketing Plan