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Three of the Best Times to Use Search Engine Marketing
Search engines like Google offer advertising on their results pages, allowing you to jump to the top spot. There is a fee for this, but

Customers Who Demand More
As I was researching the last article on consumer trends for 2019, I sensed another theme that no one stated outright, but seemed to be

Why We Like our Clients Involved in SEO
While there is lots of technical work that goes into search engine optimization, the content of a website is equally important. The more you know

Is the Only Street in Scamville the “Hard Way?” Part 3
In the last two articles, we looked at seven seemingly innocuous situations and what was really happening. Now, we’re going to look at how scammers

Is the Only Street in Scamville the “Hard Way?” Part 2
Oh, those scammers! Just when we think we’re on to them, they come up with an even more sophisticated ruse. In the last article, we

Is the Only Street in Scamville the “Hard Way?” Part 1
I’m pretty good at spotting a scam, at least I was. But it’s a new day in Scamville, and the residents have upped their game

The Balancing Act that Will Be 2019
There are a lot of predictions about what customers want from us over the next 12 months. What’s interesting this year is that there’s not

Websites to Help You Through the Holidays
It’s exciting, isn’t it? Christmas is coming up fast, and a new year awaits us. We thought you might appreciate this round-up of websites to

Digital Lingo – Clients, Applications and Apps
The term “client” stems from the client-server model that has been the foundation of the internet forever. The client requests information and the server gives

Digital Lingo – Net-neutrality
This term – net-neutrality – has been driving me crazy for a while. I’ve tried researching it before, and admit that my eyes glazed over

Digital Lingo – Browsers and Search Engines
Your browser is the software that you use to access websites. Back in the day, Internet Explorer was one of the very few browsers in

Digital Lingo – Operating Systems
The digital world has a vast number of terms that most of us never need to understand. There are some though, where a common understanding

Branding and Context
I drove by a church the other day that had a sign out front, like many do. I thought it said “Help available,” followed by

For Parents of Kids with Phones
With the kids being back in school, it’s a good time to review your rules and strategies for keeping their smartphone use positive and productive.

I Tweet, Therefore I Am
René Descartes uttered the famous phrase in the 1600s, and I have to wonder what he would think about the world today. Particularly the fond

Why Online Advertising is so Effective – Part 4: Geo-targeting
In this last installment in this series, we’re looking at geo-targeting – the ability to choose the location of users who will be shown our