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In this short series, we’re discussing the tremendous value of online advertising ad digital marketing. Last week we looked at targeting age and gender, and

The reason online advertising is so effective is the precision with which we can now target people who have the characteristics of our ideal customer.This

If you value your privacy, this article may disturb you. If you’re looking for new customers, rejoice! We’ve talked many times about various aspects of

Oooey, gooey, chocolate or fruity, (sadly) those aren’t the kind of cookies we’re talking about. We’re talking about the kind that websites use to track

Pepsi thought they could contribute to social justice by having Kendall Jenner give a can of pop to a police officer. Starbucks thought they could

Can you keep a secret? If you collect any information about your customers (and who doesn’t?), the answer better be yes. Whether it’s a loose

Remember that CEO who had to resign after kicking his dog in the elevator? Or the one who had to resign after commenting that his

In the last article we talked about having a contingency fund for cash flow crunches. Unfortunately, lack of cash flow is only one of many

Everything seems to be running smoothly. You’re busy, which means you must be making money. A fabulous opportunity lands in your lap and you just

We continue to hear from clients puzzled by the lack of sales generated by their website. What they don’t understand is that having a great

Your website is the core of your marketing strategy, or it should be. It can also be an essential part of your sales cycle, and

Marcie’s great, isn’t she? She does all the ordering, pays all the bills, fixes the printers, and seems to be the only one who can

Patience no longer exists. We live in a world where instant gratification is the expected norm. If you are going to make your clients wait

While it’s never a good idea to focus too much attention on what not to do in business, analyzing negative outcomes allows us to determine

Three men walk into a restaurant. Each is seated in a different section with a different waitress. The first man says, “I’ll have the special,”

If your website needs more than the kind of quick fix we talked about last time, consider a makeover featuring some of these emerging trends.