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Over the past months, we’ve looked at six different marketing topics that will become components of your Marketing Plan. This month, we’re going to talk

In the digital world, public relations has become more important than ever before. Why? Because even if your customers are happy, upsetting the “Internet” or

The term “Customer Relations” pretty much says what it means – it’s how you interact with your customers and the quality of the relationship that

While your brand is something that you create, your reputation is what others really think of you, and “others” are fickle creatures ready to pounce

The brand of your company has the same meaning to consumers that your character or personality has to your family and friends. Your logo is

You already know what you have to sell, but do you understand what your customers are buying? Do you know who they are, why they

Welcome to the first edition of our Marketing series. Our intent is to share our knowledge of the timeless basics of marketing and business development,

Video is a powerful marketing tool for any business. Sometimes words and images just aren’t enough. It’s never been easier and cheaper to produce and

Annoying, time sucking, distracting – we all hate junk mail; and it’s especially infuriating when it’s email. Yes, there’s always a yin and a yang,

I had yet another experience last week where the services provided did not live up to the advertising. This time, not only was I disappointed,

The practice of hiring younger personnel for older workmates to learn from is referred to as “reverse mentoring.” While that notion may not sound like

When you own your own business, taking time off can be tricky. You want to be the “go to” person for your clients; the one

We all get complaints. No matter how great our products are, there will be those that are unhappy and eager to tell you about it.

A timely comparison, the March Hare of Alice in Wonderland fame is described as “silly, ill-mannered, and loud;” all of the characteristics you want to

Who loves ya, baby? If you remember the Kojak television series and the detective’s now famous phrase, you’re old enough to also remember a much

Happy New Year! Time to get back to work, set new goals, and refresh your marketing. We’ve read the pundits’ predictions for web design trends