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Spruce up your website for 2018 (and more importantly, for under $1,000!) ‘Twas the season for spending, so Angela’s in bargain hunting mode. She suggested

In this last article of the series, we look at one of the most important aspects of Web Optimization – performance. Resolving performance issues are

So far, in this series on Web Optimization, we’ve talked about the Home Page, Design and Navigation, and Features and Functionality. Today is all about

In this web optimization series, we’re looking at methods to increase conversions – the number of site visitors who respond to your call to action

Web optimization is a process used to maximize the number of visitors who make a purchase online or begin the transaction process by contacting you.

Web optimization is a process used to maximize the number of visitor “conversions.” On an ecommerce website, a conversion is a sale, but conversions include

We’re wrapping up this article series with a few frequently asked questions about Search Engine Optimization, and moving on to another topic. What would you

Another way to think about quality content is creating a site to meet your customers’ needs. While you can’t anticipate what an individual customer might

Quality content is important for a number of reasons, including search engine optimization. But what exactly is it? Here are x of the main factors

If you’ve done any research on search engine optimization, you’ve no doubt seen the word “algorithm” as part of an explanation about how search engines

If you go to the back pages of a reference book, you’ll find a list of key words and which page of the book those

First, a little lingo lesson. A “bot” is a computer program that, once put into action, runs automatically. The internet is often referred to as

Google is the most popular search engine out there and they offer great resources for developers and marketers, so we’re going to use Google as

Welcome to our new article series. Don’t worry, this one is information only – no homework! Well, that is true if you actually did do

Welcome to the final edition of our Marketing series. Over these past months, we’ve dedicated each newsletter to one component of a Marketing Plan, and

Generally speaking, advertising is any form of promotion where you pay to display content at a particular venue. In this article, we’ll discuss the different