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5 Ways to Quickly Boost Sales
There’s a light at the end of the tunnel. Now, you just want to get through the tunnel as fast as you can. Yes folks,

The Tulip Test
The signs of spring are all around us now with blooms popping up and the sun lingering on after dinner. That means it’s time to

Are You Doing Enough Direct Marketing?
Targeted online advertising has been so effective for so long that it’s no wonder that other forms of marketing have fallen by the wayside. But,

Have You Watered Your Website Lately?
It’s officially spring and that means gardeners are getting excited. Several of our team members are among them, and that got us thinking about this

Planning Part 5 – Scenarios
In the past, creating a feasible action plan based on our business knowledge and the information available to us might only need a few minor

Planning Part 4 – Timing, Strategies, and Tactics
We’ve been working our way through a planning process, and you can get caught up here. You’ve taken your objectives and put them into a

Planning Part 3 – Consider Your Customers
You’ve set your goal and objectives and looked at the world around you. Now we need to zoom in on your customers. Who are they?

Planning Part 2 – Environmental Scanning
In the last article, we talked about setting an end goal and the objectives needed to realize that goal. Before we start creating a plan

Planning Part 1 – Setting Goals and Objectives
Our first series of the year is about planning. After the year that was 2020, that may seem pointless, but it really isn’t. Plans can

A Christmas Wish
We started this year in celebration and we’re ending it in gratitude. The year 2020 was our 25th anniversary. Back in 1995 when he founded

What a Data Breach Could Soon Cost You
Let’s skip to the bottom line, because it’s a shocker: the higher of $25 M or 5% of gross revenue. Yes, folks that is the

Are You Paying Too Much for Advertising?
Advertising has never been more important. Even if your business is top of mind, potential customers may wonder if your services or hours have changed,

5 Signs Your Website Needs Attention
Updating your website on a regular basis is essential if you want it to continue to do its job. Just like your employees need ongoing

Yup, We’re Talking About Christmas
I know, I know. Summer is barely over and I’m jumping past Thanksgiving, Halloween, and Remembrance Day. But here’s the thing: if you are in

Pay Attention to Customer Lingo
We’ve been working on a new website for a client who sells to professionals who know exactly what they want, as well as to laypeople

Kindness Pays
It’s a crazy, scary world out there right now, and it’s hard to think about others when there’s so much raining down on us. We’re